21Mar
The Purpose of Effective Blog Post Titles
Posted by Paul Morales as Search Engine Optimization
It’s a very good idea to always take time to do a little bit of keyword research when you create a blog post. That’s why I decided to tell you this great blogging tip that most people even myself will sometimes unintentionally forget to do.
This post was put into the search engine optimization category because it is an important part of on-page optimization that needs to be done to write a good blog title so the search engines can pick up on your website.
Wrong Way of Writing Blog Post Titles
If you take a look at my make money online blog on the front page. You will notice I have a semi-decent page title. The first time I decided to create my blog I thought that the title Read a Real Make Money Online Blog Guide Case Study! | MakeMoneyOnline-Guide.com was an effective web page title. But in reality it is the WRONG way to write a blog title.
You may be wondering why my blog title.
Read a Real Make Money Online Blog Guide Case Study! | MakeMoneyOnline-Guide.com
Is considered a bad title, the reason it’s a bad title is because it’s not using the best keywords it can be for targeting it’s current niche market.
There are many great keywords I can be using. You can read further down to learn more about the correct way on how to write a great blog post title for your website.
The reasons why this blog title is wrong is because it has many empty words that can’t be keywords people would type.
Because of this title my website ranked for the following terms:
“real make money online blog” #2 (77,200,000)
“make money online case study” #11 (34,600,000)
“real make money online guide” #1 (55,000,000)
“read real make money blog” #1 (48,300,000)
and a few others. This means that blog titles, page titles are all very important part in ranking your pages on the search engine.
So even though I rank for the top for these keywords are there are millions of results. These are not the right keywords users will be typing in the search engine.
So these keywords are pointless for being an effective blog title for my blog.
Another bad part of my blog is how I have written my domain name. I was thinking I needed ti this way so that way the readers know what my website is so they can remember it.
This is wrong because you want to help google instead figure out your web page so you get visitors from the search engine.
To help them figure out what your website is it’s better to type out your main keyword or blog name anyways. There’s no point in putting MyDomainKeyword.com instead use My Domain Keyword.
MakeMoneyOnline-Guide.com – This is a non-effective blog title.
The correct way to write this if you are including it in your title is to write it out Make Money Online Guide. Plain and simple.
Correct Way of Writing Blog Post Titles
To write an effective blog post title you want to remember to include your niche keywords in your blog title. If you need help in deciding on which keyword is better then the other. You may want to check out Google AdWords: Keyword Tool. I find it to be a useful tool, I’m sure you will too.
You goal is to target keywords that are not out of reach and to competitive. You want to work up to competitive keywords so in the meantime I will focus on ranking for any make money online keywords that are long term keywords.
So to re-write my blog post title to a correct and good keyword usage for my make money niche.
I decided to settle on:
Make Money Online Guide – Beginner’s Guide To Making Money Online
Make Money Online Guide – Beginner’s Guide To Making Money Online Blogging
This is a more effective title because I will get more points in ranking on google for Make Money Online Guide, Beginner’s Guide, Making Money Online, etc.
Guidelines for Blog Post Titles
- Always include keywords in your title.
- Always spell out things if you writing your blog name.
- Make sure to search google for the keyword you are targeting.
- Always use common sense when thinking if a keyword is good for traffic or not. There may be 55 million results but if no one searches then that keyword is pointless.
I hope these tips helped you in learning more on how to create an effective blog title for your page. It can be tough but just take some time to think about what you are trying to accomplish. You can read more about search engine optimization and blogging for money on my blog Free Make Money Online Guide.
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2 Responses to The Purpose of Effective Blog Post Titles
Rob Anderson
March 22nd, 2009 at 4:18 AM
hi. i agree about the title, but if you wanted to make up multiple blogs, it starts to become a mission. it makes more sense to do less blogs and work them properly.
Paul Morales
March 22nd, 2009 at 8:53 AM
Hi Rob,
Yeah, the more blogs you decide to create the more work there is